Status: Reference and specialized retail brand Positioning: Lifestyle and brand added value Claim: “GLASLIEBE. PER SEMPRE.” Segments: Life interior (in glass)/ fashion/ living/ profiline (catering supplies)Distribution: Specialist retail trade/ department store groups/ furniture/ franchise+ stores/ e-shop/ specialist wholesalers Marketing: Modern/ high quality/ interlinked/ cross- media
LEONARDO is inspiration in shape and colour The modern LEONARDO brand offers: • exciting design • innovations in glass • remarkable functionality • intriguing details • modularity (combination and multifunction) LEONARDO takes Italian lifestyle into every home!
LEONARDO is emotion • experience with all senses • authentic and appealing • zest for life • focused on people • staging stories Glass is sensible touch, visual fantasy and valuable endurance. LEONARDO provides you with a variety of surprising ideas to make your daily life even more pleasant.